25th Anniversary

2013 marked the 25th anniversary of the 1988 Winter Olympics held in Calgary, Alberta and, in turn, 25 years of operations for the first covered speed skating oval in North America — the Olympic Oval. To help pay tribute to such a significant achievement, I was commissioned to design a celebratory logo and commemorative coffee table book.

The first task was to develop a refreshed logo using familiar graphic elements, then use this logo in place of the classic mark on all communications for the 2012-13 season.

For the big public event — Celebrate ’88 Legacy Skate — advertising, pageantry and other promotion materials with a distinctive retro flare were produced.

Project Details