Visual Identity

The Olympic Oval, located on the University of Calgary campus, is a place where hundreds of Olympians call home, but also where thousands of amateur athletes, students and families come to enjoy the public facilities.

In 2008, I established a visual identity system to standardize their communications and form a friendly and welcoming image. Colours from the interior of the iconic Olympic venue were utilized to create a light, jubilant presentation, and a dynamic flowing graphic footer has since become a defining mark of the facility.

Project Details