The Calgary Stampeders 2016 season was the best season on record, with More Wins, More Records and More Leaders than ever before.

To promote the Western Final, a series of stat-filled ads were created to highlight the undefeated home record (among others), to rally support of the city, who showed up and surpassed the 5-year average attendance record itself.

Unfortunately the Grey Cup Championship game ended in heartbreak.

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