It’s about here.

It’s about now.

To launch the Calgary Stampeders 2017 campaign, a hype video was created as a trailer for the summer blockbuster of a season ahead.

After a franchise-best regular season, an undefeated home record … and a heartbreaking loss at the Grey Cup, the story of 2016 needed to be told in full. A ‘mini documentary’ with quarterback Bo Levi Mitchell leading the narrative was developed to express what was … and what is to come.

Writer/Creative Director: Ian Regier

Director: Josh Wong

Editor: Ron Joe