Today, the Calgary Stampeders 2017 campaign was launched with the release of a hype video acting as a trailer for the summer blockbuster of a season ahead.

After a franchise-best regular season, an undefeated home record … and a heartbreaking loss at the Grey Cup, the story of 2016 needed to be told in full. A ‘mini documentary’ with quarterback Bo Levi Mitchell leading the narrative was developed to express what was … and what is to come.

It’s about here. It’s about now.

Writer/Creative Director: Ian Regier
Director: Josh Wong
Editor: Ron Joe