Fans know a Calgary Stampeders home game is so much more than the action on the field — it’s a full experience. For the 2016 campaign, we focused on exactly this.
With a strong roster the team was established as leaders in the league, so we took the opportunity to remind Calgarians of all the little things — the lights, the sounds, the energy, the friends and family — from the time they step off the the CTrain at Banff Trail station.
The season proved to be a franchise-best, including an undefeated home record, but it was far from over. The team wanted more and more and more in the 2016 playoffs.