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Work / City of Calgary /
With the prevalence of public service announcements for proper hand washing and coughing and sneezing, the City of Calgary felt a simple reminder about the return of flu season would not suffice … and when I read the word “gross” in the brief, I knew we could have a little fun.
The unspoken subtleties of an elevator ride are known to make some people squirm, so we decided to put this sentiment front and centre — elevators can be kinda gross … and maybe you should hit that sanitizer station on the way out.
