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Work / City of Calgary / Annual Reports /
‘Onward’ was a communications strategy implemented by the City of Calgary in 2012, using the 2011 Annual Report: Moving Calgary Onward as an introduction to this new approach in communicating with Calgarians.
The new creative direction (developed with the Creative Services team) with vibrant colours, sharp angles, and an overall forward moving aesthetic was implemented across all communications. The magazine-like design proved to be an engaging piece very well received by both citizens and financial accountants alike.
