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Work /
The 2013-14 season was the beginning of a rebuild for the Calgary Flames— a perfect time to refresh their look and develop a voice to speak confidently about the journey ahead.
For the next two seasons, I worked with the Flames to establish the Ignited campaign which spoke of a new Passion, Potential and Purpose the team and the fans could look forward to experiencing together.
I’d like to think the 2014-15 campaign helped propel the club to their first playoff appearance in six years, but I’m sure there were other, more influential factors. (Looking at you, Johnny.)
